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Saturday, January 5, 2013

Importance of Internet Marketing If there is one modern marvel that has revolutionized the marketing industry it is the Internet. The internet, through its vast web of interconnectedness, has reached almost every corner of the globe and has increased the potential exposure a brand could stand to have. The advertising bigwigs used to reside in Print media and broadcast media but not anymore. The internet has the ability to reach a wider audience more effectively and more importantly, it’s cheaper. The cost to buy ad space in a newspaper, a journal, television or even radio is exorbitant and that means that the smaller companies and brands don’t stand a chance to be heard let alone be known to the consumers. However with the induction of Internet marketing companies they now have an avenue that is both cost effective as well as makes advertising and marketing a level playing field for all. Now, however, the internet marketing companies have a further responsibility to make sure that their ads stand out from amongst the congested crowd. The simple, inalienable fact is that print media is a limited avenue as opposed to the internet because internet ads can have sound, motion and the like. How this is different from television or even radio for that matter, you ask? Well, these ads on the internet are vaulted right into the personal space of the consumer and therefore they simply cannot ignore it. This, though, is where the job of the internet marketing companies comes in where, like I said before, they must work to stand out as well be crisp and clear with their message for that little ‘close’ button is always there right at the top for the consumer to shut the door on your brand forever. However, what the internet marketing companies ensure is that they make full use of that tiny window of about a few seconds and make them count for they know that they are the difference between a brand being remembered or forgotten. Marketing for the internet is a fairly new avenue and new ground is being broken constantly by internet marketing companies. The fact that it is barely ten years old really says a lot for the rabid way in which it has caught on. The DIY attitude of the internet and it’s many users does allow for self-made ads to float around en masse, however to truly reach your target audience one must understand that it takes a talented and sharp internet marketing company to really tighten the screws and reach out to potential consumers.

Sunday, July 3, 2011